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Competitive Intelligence

CI is generally defined as any actionable information that can help an entity compete more effectively.In a stagnant market, CI can help a firm defend existing client relationships by identifying those relationships most at risk, most profitable or most strategically valuable.

CI can also identify trends among our existing client base

  1. Can you describe the potential opportunity we have with this company?

  2. How did you learn about this company?

  3. Can you give me the names of the people you have already met at this company and anyone new that you will be meeting?

  4. Have you checked within the firm to see if any of your colleagues have contacts there or have pitched them for work?

  5. What legal services are you considering offering them?

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