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CI is generally defined as any actionable information that can help an entity compete more effectively.In a stagnant market, CI can help a firm defend existing client relationships by identifying those relationships most at risk, most profitable or most strategically valuable.
CI can also identify trends among our existing client base
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Can you describe the potential opportunity we have with this company?
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How did you learn about this company?
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Can you give me the names of the people you have already met at this company and anyone new that you will be meeting?
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Have you checked within the firm to see if any of your colleagues have contacts there or have pitched them for work?
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What legal services are you considering offering them?
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