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  • Writer's pictureRoyzz & Co

ALEXA TO DELETE DATA OF KIDS’ VOICES (Penalty of USD 25 M)

US DISTRICT COURT (WASHINGTON) U.S.A vs AMAZON.COM, INC


FACTS

  • Amazon has violated Federal Trade Commission Rules of child privacy law;

  • Amazon failed to delete users’ information upon requests by parents.

  • Deceived parents by keeping for years kids' voice and location data recorded by its popular Alexa voice assistant.

RELEVANT STATUTES

  • United States Code;

  • Federal Trade Commission Act;

  • Children’s Online Privacy Protection Act of 1998 (COPPA);

  • Commission’s Children’s Online Privacy Protection Rule (“COPPA Rule”).

ORDER

  • Amazon to pay 25M USD ($25,000,000) as a civil penalty.

  • Amazon will be required to delete voice transcripts and geolocation information.

  • The proposed order must be approved by federal court in order to come into effect.

  • Amazon to overhaul its data deletion practices;

  • Amazon to adopt stricter, more transparent privacy measures; and

  • To delete certain data collected by its internet-connected digital assistant, which people use for everything from checking the weather to playing games and queueing up.


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